"MATT & NAT’s 21 water bottle initiative has further stepped up our commitment to social responsibility and to the environment; all linings are made from recycled plastic water bottles. A message inside of each bag will let you know exactly how many bottles were recycled to produce your accessory.
For the Fall 2009 collection, there is one men’s collection (FEUTRE) and one women’s collection (SUEDE) where the shell is also made using recycled plastic water bottles—up to 55 for certain styles.
In 1991, Co-owner and Creative Director Inder Bedi was challenged by a mahatma to go vegetarian for thirty days. It was during this time that Inder devised the business plan for an eco/vegan fashion house. First written as a university project in 1995 and eventually launched as MATT & NAT.
By combining cutting edge fashion and social responsibility, a balance of opposites emerges, representing the duality of MATT & NAT's soul."You could argue that using recycled material for a design product is not the solution to the global warming as the production chain, involving transportation etc., still contributes to carbon emissions, but I think that this initiative (quality & attractive product + ethical materials) contributes to a cultural shift in people's receptiveness to the environment issue. Endless models and colours are available on their website and are currently sold for half price! I will soon get one, but the choice is overwhelming!