I am no longer so sure of the quality of American Apparel clothing and not so sure about their ethical manifesto either - there are just too many shops around, with a huge mass production. Anyhow, American Apparel is known to be an ethical enterprise in that all the garments are made downtown Los Angeles with organically sourced cotton. The workers are paid a fair wage - reason why the clothes aren't cheap, but still affordable. Despite the dubious quality, I love swimming in their lazy styles, so laid-back and versatile.
Its ad campaigns have been more than once mistaken for soft porno. OK, some of the photos are overtly provocative and some of the models (all employees, apparently) look 12, but, to me, the photos are closer to eroticism than porno. And I appreciate how the physical imperfections are not hidden. Perhaps that's what makes them look hot...
Le Sac dress, which can be worn in different ways, couldn't be more relaxed. I love the yellow version with black straps.
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